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Module
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Content
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Details
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MODULE 01
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Mindset and Overview of the Amazon FBA Business Model
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1.1 The Essential Mindset for Newcomers to Amazon’s Competitive Marketplace
1.2 The Advantages, Challenges, and Mechanisms of the Amazon FBA Business Model
1.3 Step-by-Step Guide to the Amazon Business Process
1.4 Mastering Trademarks, Patents, and Non-Infringing Product Selection
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MODULE 02
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Strategic Mindset for Product, Competitor, and Market Research
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2.1 Mastering the core of Demand and Competition on Amazon
2.2 Data-Driven Product and Niche Selection
2.3 Balanced Product and Niche Selection Mindset
2.4 Unlocking 10x Revenue Growth with Unique Product Lines
2.5 Innovating for Differentiation
2.6 Market Insights and Customer Outreach Strategies
2.7 Dominating Competitor Analysis (SWOT Framework)
2.8 Defining Customer Personas and Target Markets
2.9 Product Value Optimization
2.10 Avoiding High-Risk Products
2.11 Optimizing Conversion Rates for Keywords and Niches
2.12 Smart Ad Budget Planning
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MODULE 03
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Mastering Supplier Relationships
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3.1 Identifying Potential Suppliers with Evaluation Criteria
3.2 Streamlining Supplier Collaboration for Maximum Efficiency
3.3 Optimizing Negotiation to Minimize Costs
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MODULE 04
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Amazon Content Strategy
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4.1 Discovering Product Keywords with Simplicity
4.2 Writing SEO-Optimized Content for Amazon and Google
4.3 Creating High-Converting Listings (Images, A+ Content, etc.)
4.4 Building a Credible and Professional Amazon Storefront
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MODULE 05
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Decoding Amazon’s Latest Algorithm
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5.1 The A9 Algorithm
5.2 The Evolution: A9+ and A10 Algorithms
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MODULE 06
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Test Market
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6.1 Market Entry Strategies Tailored
6.2 Decoding Key Metrics to Identify Winning Products
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MODULE 07
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Amazon Launch and Marketing Tactics
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7.1 Strategies for Effectively Launching Products to the Top
7.2 Mastering Amazon Advertising from Basics to Advanced
7.3 The Essentials of Sponsored Products: Auto vs. Manual
7.4 How Amazon Allocates Ad Placement
7.5 Sponsored Brands and Display Ads Explained
7.6 Ad Strategies Tailored to Different Categories
7.7 Budget Allocation for Maximum Efficiency
7.8 Ad Strategies for Each Stage of Product Growth
7.9 Interpreting and Analyzing Ad Metrics
7.10 Optimizing Ads for Profitable ACOS
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MODULE 08
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Refining Listings Using Insights from Ad Performance
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8.1 Decode Ad Data to Understand Customers
8.2 Optimize Content and Images to Boost Ad Performance
8.3 Leveraging Ad Data to Enhance Listings and Branding
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MODULE 09
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Driving External Traffic and Building a Brand Strategy in the U.S.
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9.1 Mastering SEO to Rank High on Google
9.2 Reaching Free Off-Amazon Traffic
9.3 Driving Paid Off-Amazon Traffic
9.4 Partnering with U.S. KOLs and KOCs
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MODULE 10
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Decoding Amazon’s Latest Algorithm
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10.1 The A9 Algorithm
10.2 The Evolution: A9+ and A10 Algorithms
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MODULE 11
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Mastering Cash Flow and Financials on Amazon
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11.1 Optimizing Capital Through Supplier Negotiations
11.2 Managing Cash Flow for Smooth Amazon Operations
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MODULE 12
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Crafting a Scalable Business Plan for Growth
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12.1 Developing a Business Expansion Plan
12.2 Analyzing Potential and Defining Steps for Amazon Growth
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MODULE 13
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Mastering Core Thinking for Business Success On and Off Amazon
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13.1 Applying Core Thinking to Brand Growth and Business Strategy
13.2 Leveraging Core Thinking to Optimize Performance and Innovate Marketing
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